Baseball United, the first-ever professional baseball league focused on the Middle East and Indian Subcontinent, announced today a historic partnership with the Saudi Baseball and Softball Federation (SBSF). The agreement gives Baseball United an unlimited term to host its professional league and tournaments in the Kingdom of Saudi Arabia and includes rights to new Baseball Unitedfranchises representing Riyadh, Jeddah, and Dammam – three of the Kingdom’s largest cities. This marks the first time in history that professional baseball will be brought to Saudi Arabia.
As part of the agreement, Baseball United will open a subsidiary in SaudiArabia and partner with the SBSF to develop baseball in the Kingdom. This work will include promoting the game across the region, developing local talent in Saudi Arabia, and designing training programs and curriculums for players, coaches, and umpires at both the amateur and professional levels.
In addition, Baseball United will look to host future tournaments and league games in Saudi Arabia, appealing to the more than 1.5 million baseball fans already in the country, while working to further grow a dynamic fanbase in the Kingdom.
Baseball United will lead the community engagement and marketing strategy for its league, while SBSF will assist with government relations, regulations, and policy work.
Baseball United began play in Dubai last November with its inaugural All-Star Showcase, the first professional baseball games in the history of the region. The event was broadcast in 127 countries, reaching 200 million households. Baseball United’s ownership group now boasts 18 MLB legends, including Barry Larkin, Adrian Beltre, Felix Hernandez, Robinson and Ryan Howard.
The league is scheduled to announce its 2024 gameplay plans as well as its Saudi expansion franchises later this year.