BoK moves forward with remittances, rebranding, and Islamic banking

Aziz Buneri

PESHAWAR – The Bank of Khyber (BoK) is reshaping its approach under new leadership, focusing on remittances, rebranding, Islamic banking, digital services, and women’e financial inclusion.

In just four months, the bank has introduced a remittance campaign, launched a rebranding strategy, expanded its Islamic banking operations, modernized IT infrastructure, and initiated a program aimed at supporting women in finance and business.

The remittance campaign is central to the BoK’s efforts, offering faster, more secure, and cost-effective money transfers for overseas Pakistanis. By improving digital integration and strengthening formal channels, the bank seeks to attract expatriates looking for reliable ways to send money home. With remittances forming a crucial part of Pakistan’s economy, the initiative supports broader financial goals and aligns with state efforts to encourage regulated money transfers.

At the same time, the bank is undergoing a rebranding that goes beyond a new visual identity. The focus is on positioning itself as a modern financial institution, improving customer engagement, and enhancing its digital banking presence. The shift aims to strengthen customer trust and ensure the bank remains competitive in an increasingly digital landscape.

With a rising demand for interest-free banking, the bank is expanding its Islamic banking services. It is introducing new products, strengthening compliance with Shariah principles, and growing its network to serve both individual and corporate clients. As Pakistan moves toward interest-free banking policies, the bank is positioning itself as a key player in this space, appealing to customers seeking ethical financial solutions.

One of the most ambitious efforts under the new leadership is “BOK She Leads”, an initiative aimed at increasing women’s participation in banking. Led by Fauziah Mahmood, the program provides tailored financial solutions, business advisory services, and networking opportunities for women entrepreneurs. By addressing financial barriers, the initiative seeks to promote greater economic inclusion.

Internally, the bank is restructuring its workforce, streamlining operations, and enhancing cybersecurity measures. Investments in IT infrastructure are expected to improve digital banking services and ensure safer transactions.

With these changes, BoK is not only adapting to evolving customer needs but also strengthening its role in Pakistan’s financial landscape. The bank’s leadership is setting a course for a more accessible, efficient, and customer-focused institution.